The Elecorette electronic cigarette


The Elecorette electronic cigarette ------- Please click the picture to view a larger image

The Bar That Says Smoking is Back

Hertfordshire Mercury - 26 September 2008

Electronic cigarettes that, it is claimed, are legal to smoke in public places can now be smoked at a Ware bar.

Storm Bar in Amwell End, is allowing custoimers to puff away on 'Elecorettes' which are being imported by Steve Berg, of Westmill Road in Ware.

He claims they do not contain any carcoinogenic substances or lead to passive smoking but give a similar satisfaction to standard cigarettes, which are now illegal to smoke in public places.

He said: "It's not exactly the same as a cigarette but it's as close as you can get. It cuts you back. If you go out and smoke a cigarette you smoke the whole cigarette. With this, I can take it out, have two puffs and put it back in my pocket. It only works when you puff at it."

The three-part cigarette consists of a chargeable battery, an atomiser that converts the fluid into vapour, and a cartridge, which can contain full strength, medium light or no nicotine.

Each one has around 350 puffs and is equivalent to about 30 cigarettes.



Mr Berg said that whereas cigarettes are made of 4,000 substances, 69 of which are carcinogenic, e-cigarettes have just nicotine, glycol, which is commonly used in food, and tobacco flavouring.

The smoker absorbs the nicotine and releases a vapour, which smells slightly from the non-nicotine products.

Mr Berg said: "We're not claiming it's healthy. Nicotine is a poison. But it's healthier than a cigarette."

The device has been launched in China, Israel and Australia. Mr Berg introduced it to the UK in June for £34.99 a pack.

Smoker Louise Glazer, 26, the promotions manager for Storm Bar, tested it and said: "It was quite heavy, but good. I think it can help your cravings."

A spokeswoman for Action on Smoking and Health (ASH) said: "They don't produce smoke in the conventional way and therefore don't pose the same degree of hazard to non-smokers.

"They are not 100 percent safe for smokers themselves as they are still inhaling nicotine, but they are almost certainly putting themselves at less risk. More research is needed to be clearer on their effect."


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